How Long Island Colleges Can Overcome Falling Enrollment

This past weekend Newsday reported that the six largest private, non-profit colleges and universities on Long Island as a group lost nine percent of their enrollment between 2012 and 2017. As someone who lives on Long Island and works in higher ed marketing and communications, the story obviously caught my attention. The news did not … Continue reading How Long Island Colleges Can Overcome Falling Enrollment

Get Away, Take a Holiday

“Some folks like to get away, take a holiday from the neighborhood.” -- Billy Joel, “New York State of Mind” Last Friday, I took Billy’s advice and went “up the Hudson River line,” not on a Greyhound, but on an Amtrak train. Greyhound goes up the Thruway. A change of scenery can be therapeutic, especially … Continue reading Get Away, Take a Holiday

Why the Son of a Bus Driver Might Become Florida’s Next Governor

I was delighted to learn of Tallahassee Mayor Andrew Gillum’s victory in the Democratic primary in Florida governor’s race. He has had a remarkable career in public service that dates back to 2003, when he became the youngest person elected to the Tallahassee City Commission at the age of 23. I think he is someone … Continue reading Why the Son of a Bus Driver Might Become Florida’s Next Governor

The Pace on Campus May Slow, but Story Ideas Abound

Summers are slow on college campuses. After the build-up to commencement, everything seems to come to a crashing halt. Most students return home or take jobs. Faculty and administrators go on vacation. How does one keep an institution’s brand in the public eye during this period? Take a look around at what’s going on and … Continue reading The Pace on Campus May Slow, but Story Ideas Abound

Outbursts by Barr, Bee Symptoms of Deteriorating Public Discourse

Last week, Rosanne Barr had her show cancelled because of her racist tweet about a member of the Obama administration and Samantha Bee got into hot water for using the “C-word” to describe the President’s daughter. In both cases, their conduct was deplorable, although not equivalent, as some right-wing commentators have charged. Arguing which was … Continue reading Outbursts by Barr, Bee Symptoms of Deteriorating Public Discourse

How to Make Commencement Memorable

Commencement is probably the most important event of the academic year. It is a celebration of student success, and, at a time of rising skepticism about the value of a college degree, it may be higher education’s best marketing opportunity. Yet, often it is squandered. I worked 11 commencements during my tenure as director of … Continue reading How to Make Commencement Memorable

Wolf Howls and Washington Quakes

As I finish writing this, the brouhaha over comedienne Michelle Wolf’s performance at Saturday night’s White House Correspondents Association dinner is in its fourth day. The response has been predictable: The political and media right is damning Wolf; their counterparts on the left are praising her. I am a true blue Democrat, but I did … Continue reading Wolf Howls and Washington Quakes

Working in Higher Ed: Great Crisis Communications Training

If you’ve worked in higher education public relations you know life on campus never gets dull. All sorts of crisis situations will confront you. Just this week, the Binghamton University community was shaken by the second murder of a student within five weeks. Some 70 miles to the north, my alma mater, Syracuse University, suspended … Continue reading Working in Higher Ed: Great Crisis Communications Training

Fix Rails to Make Travel Great Again

About 10 days ago, I found on Facebook a photograph taken in 1953 that perfectly captured what travel and big cities were like in those days. It shows a Pennsylvania Railroad (PRR) passenger locomotive peering out from that railroad’s station in Pittsburgh about to head west toward Columbus, Indianapolis and St. Louis. In the distance, … Continue reading Fix Rails to Make Travel Great Again

The Experience is the Brand

I’m back home from a quick trip to Florida to visit Mom. Along the way, I had varying experiences with enterprises engaged in transportation, sports and religion. In marketing, experience is important because it shapes the brand and vice versa. Marketers may establish parameters for what they want their brand to represent, but customer experience … Continue reading The Experience is the Brand

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