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Planning for the Unthinkable

COVID-19 has made crisis managers of all of us, 24/7, as organizations make decisions that impact customers, employees, suppliers, investors and other stakeholders. The word has to get out: How will the business operate? Will it have to close? Will workers lose their jobs? What precautions is it taking to protect the public? Not only … Continue reading Planning for the Unthinkable

Helping Customers, Employees Cope with Crisis Can Boost Your Brand

People need people need current – and factual – information to know what they should be doing and not doing. This information is absolutely vital, and your customers want to know how you are responding to the crisis.

Bloomberg’s fall, Biden’s rise show why earned media matters

Take the case of Michael Bloomberg, the billion entrepreneur and former New York City mayor, who reportedly spent nearly a half billion dollars on media in his quest to go up against Donald Trump. His ads were good, and I liked his positions on the issues so I decided to support him.

Media Companies Revive Old Cable Strategy for Digital Age

I usually go to my local hospital, South Nassau Communities, to visit a sick friend, use the emergency room or have a procedure. So, it was a pleasant change to attend the Fair Media Council’s Future of Communications Summer Boot Camp, held Friday, July 26, in South Nassau’s conference center. It was a morning of … Continue reading Media Companies Revive Old Cable Strategy for Digital Age

How a Facebook post put a train store on the wrong track

This morning, a local model train store took some flak for a Facebook post about a news story that portrayed some railroad workers in a bad light. A well-known railroad employee and rail enthusiast, who felt the store should not comment on the issue, threatened on his own Facebook page to take his business elsewhere. … Continue reading How a Facebook post put a train store on the wrong track

Re-‘Open the Doors to All’

The 19th Century education advocate and diplomat Townsend Harris wrote: “Open the doors to all. Let the children of the rich and the children of the poor take their seats together and know distinction save that of industry, good character and intellect.” Harris founded City College of New York, an institution called one of the … Continue reading Re-‘Open the Doors to All’

Amazon’s Long Island City Romance: A Colossal PR Failure

How can people who are so bright act so dumb when it comes to community and government relations? I am speaking about Amazon’s decision to withdraw from a plan to establish a satellite corporate headquarters in Long Island City. Had the project come to fruition, it would have generated between 25,000 and 40,000 new jobs … Continue reading Amazon’s Long Island City Romance: A Colossal PR Failure

The Gift That Keeps On Giving

I recently attended a panel discussion presented by the Public Relations Professionals of Long Island on crisis communications. Speakers from Stony Brook University, PSEG-Long Island, Good Samaritan Hospital and Nassau BOCES shared their thoughts and best practices. One of the speakers reminded the audience that crises eventually come to an end and life goes back … Continue reading The Gift That Keeps On Giving

Real Networks vs. Social Networks

I recently attended a networking breakfast near me. It was a well-established group with close to 30 people, some of whom have been in businesses for 30 years or more. One-by-one, we went around the room and delivered our 60-second pitches. Since I was a visitor to the group I got to go last. What … Continue reading Real Networks vs. Social Networks

How Long Island Colleges Can Overcome Falling Enrollment

This past weekend Newsday reported that the six largest private, non-profit colleges and universities on Long Island as a group lost nine percent of their enrollment between 2012 and 2017. As someone who lives on Long Island and works in higher ed marketing and communications, the story obviously caught my attention. The news did not … Continue reading How Long Island Colleges Can Overcome Falling Enrollment

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