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Will a New Casino Hotel Help Sullivan County Reinvent Itself?

I went up to the country last week. More specifically, I went to the opening of the Resorts World Catskills casino and hotel, which was built on property owned by the erstwhile Concord Hotel. This was a moment many people thought they would never see. Sullivan County had been trying to get New York State … Continue reading Will a New Casino Hotel Help Sullivan County Reinvent Itself?

Is it Good for the Jews?

Sometime in the 1950s a rabbi at a Brooklyn yeshiva heard a great commotion coming from one of the classrooms, so he walked in to investigate. All of the kids were shouting and jumping up and down. “What’s going on?” he inquired. “The Dodgers just won the pennant!” a little boy exclaimed. “So, is it … Continue reading Is it Good for the Jews?

Tax Law Creates Marketing Opportunities

Whether you support it or abhor it, the tax reform legislation just passed by the Republican Congress and signed into law by President Trump will profoundly impact just about every American individual, business and institution, but in different ways. For example, homeowners in high-tax states such as New York, where I live, will only be … Continue reading Tax Law Creates Marketing Opportunities

Changing the Conversation and Dead Cats

One of my favorite lines from the television series “Mad Men” was “If you don’t like what’s being said, change the conversation.” Sadly, the protagonist, advertising executive Don Draper, delivered it in the context of defending one of the worst corporate travesties of my lifetime, the destruction of New York’s Pennsylvania Station. Draper framed the … Continue reading Changing the Conversation and Dead Cats

Ten good reasons to publicize research

At City College, I was fortunate to work with many prominent research-active scientists and engineers in a wide range of fields. Many were great sources of story ideas we could use to publicize the college as well as their work. Others, however, were publicity-shy, and concerned only with getting published in the relevant journals. I … Continue reading Ten good reasons to publicize research

Lee statue: propaganda in bronze

Five years ago, my wife and I visited Charlottesville, Va. It’s a lovely little city as well as the home of one of our finest colleges, the University of Virginia. I thought Charlottesville could be a nice place to retire. Among the sights we saw was a statue of Gen. Robert E. Lee riding his … Continue reading Lee statue: propaganda in bronze

What makes a ‘good story well told?’

Mark Twain said “I like a good story well told. That is the reason I am sometimes forced to tell them myself.” Who doesn’t like a good story well told? J.K. Rowling turned the story of British school children with magical powers into a multi-billion dollar cottage industry. When one of my first editors was … Continue reading What makes a ‘good story well told?’

Communications chiefs need to be team players

Like him or not, the current President of the United States is an excellent communicator, IMHO, even though I wouldn't emulate his style. After all, 35 million followers on Twitter can't be wrong. However, he's a poor manager, as evidenced by Anthony Scaramucci’s tumultuous 10 days as director of communications. The "Mooch's" brief tenure makes … Continue reading Communications chiefs need to be team players

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