How a Facebook post put a train store on the wrong track

This morning, a local model train store took some flak for a Facebook post about a news story that portrayed some railroad workers in a bad light. A well-known railroad employee and rail enthusiast, who felt the store should not comment on the issue, threatened on his own Facebook page to take his business elsewhere. … Continue reading How a Facebook post put a train store on the wrong track

Re-‘Open the Doors to All’

The 19th Century education advocate and diplomat Townsend Harris wrote: “Open the doors to all. Let the children of the rich and the children of the poor take their seats together and know distinction save that of industry, good character and intellect.” Harris founded City College of New York, an institution called one of the … Continue reading Re-‘Open the Doors to All’

Amazon’s Long Island City Romance: A Colossal PR Failure

How can people who are so bright act so dumb when it comes to community and government relations? I am speaking about Amazon’s decision to withdraw from a plan to establish a satellite corporate headquarters in Long Island City. Had the project come to fruition, it would have generated between 25,000 and 40,000 new jobs … Continue reading Amazon’s Long Island City Romance: A Colossal PR Failure

The Gift That Keeps On Giving

I recently attended a panel discussion presented by the Public Relations Professionals of Long Island on crisis communications. Speakers from Stony Brook University, PSEG-Long Island, Good Samaritan Hospital and Nassau BOCES shared their thoughts and best practices. One of the speakers reminded the audience that crises eventually come to an end and life goes back … Continue reading The Gift That Keeps On Giving

Real Networks vs. Social Networks

I recently attended a networking breakfast near me. It was a well-established group with close to 30 people, some of whom have been in businesses for 30 years or more. One-by-one, we went around the room and delivered our 60-second pitches. Since I was a visitor to the group I got to go last. What … Continue reading Real Networks vs. Social Networks

How Long Island Colleges Can Overcome Falling Enrollment

This past weekend Newsday reported that the six largest private, non-profit colleges and universities on Long Island as a group lost nine percent of their enrollment between 2012 and 2017. As someone who lives on Long Island and works in higher ed marketing and communications, the story obviously caught my attention. The news did not … Continue reading How Long Island Colleges Can Overcome Falling Enrollment

Get Away, Take a Holiday

“Some folks like to get away, take a holiday from the neighborhood.” -- Billy Joel, “New York State of Mind” Last Friday, I took Billy’s advice and went “up the Hudson River line,” not on a Greyhound, but on an Amtrak train. Greyhound goes up the Thruway. A change of scenery can be therapeutic, especially … Continue reading Get Away, Take a Holiday

Why the Son of a Bus Driver Might Become Florida’s Next Governor

I was delighted to learn of Tallahassee Mayor Andrew Gillum’s victory in the Democratic primary in Florida governor’s race. He has had a remarkable career in public service that dates back to 2003, when he became the youngest person elected to the Tallahassee City Commission at the age of 23. I think he is someone … Continue reading Why the Son of a Bus Driver Might Become Florida’s Next Governor

The Pace on Campus May Slow, but Story Ideas Abound

Summers are slow on college campuses. After the build-up to commencement, everything seems to come to a crashing halt. Most students return home or take jobs. Faculty and administrators go on vacation. How does one keep an institution’s brand in the public eye during this period? Take a look around at what’s going on and … Continue reading The Pace on Campus May Slow, but Story Ideas Abound

Outbursts by Barr, Bee Symptoms of Deteriorating Public Discourse

Last week, Rosanne Barr had her show cancelled because of her racist tweet about a member of the Obama administration and Samantha Bee got into hot water for using the “C-word” to describe the President’s daughter. In both cases, their conduct was deplorable, although not equivalent, as some right-wing commentators have charged. Arguing which was … Continue reading Outbursts by Barr, Bee Symptoms of Deteriorating Public Discourse

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