What Colleges Can Learn From the Borscht Belt Resorts

Although many institutional leaders are putting on brave faces and saying publicly they plan to reopen in the fall, enrollment could be as much as 20 percent lower.

10 Ways to Stay in Front of Customers During the Coronavirus Crisis

It is OK to be concerned with people’s health and safety and to look forward to the return of normal conditions, but that should not be the lead on your 10th message.

Planning for the Unthinkable

COVID-19 has made crisis managers of all of us, 24/7, as organizations make decisions that impact customers, employees, suppliers, investors and other stakeholders. The word has to get out: How will the business operate? Will it have to close? Will workers lose their jobs? What precautions is it taking to protect the public? Not onlyContinue reading “Planning for the Unthinkable”

Helping Customers, Employees Cope with Crisis Can Boost Your Brand

People need people need current – and factual – information to know what they should be doing and not doing. This information is absolutely vital, and your customers want to know how you are responding to the crisis.

Bloomberg’s fall, Biden’s rise show why earned media matters

Take the case of Michael Bloomberg, the billion entrepreneur and former New York City mayor, who reportedly spent nearly a half billion dollars on media in his quest to go up against Donald Trump.
His ads were good, and I liked his positions on the issues so I decided to support him.

Media Companies Revive Old Cable Strategy for Digital Age

I usually go to my local hospital, South Nassau Communities, to visit a sick friend, use the emergency room or have a procedure. So, it was a pleasant change to attend the Fair Media Council’s Future of Communications Summer Boot Camp, held Friday, July 26, in South Nassau’s conference center. It was a morning ofContinue reading “Media Companies Revive Old Cable Strategy for Digital Age”