What is content? The term is ambiguous. There probably are as many definitions of the word as there are forms. Content can be text, images, video, audio, or data. Good content provides information that is interesting, engaging, helpful, relevant, entertaining, enlightening, and understandable to its audience.
As a business owner, non-profit executive, marketing and communications leader or agency creative director you need high-quality, engaging content. You need it for storytelling, marketing support, communicating with employees and other stakeholders, social media posts, websites, and more.
My extensive writing and editing background spans B2B and B2C public relations, marketing communication, financial communication, journalism, and social media. I am experienced in all phases of content development, from message development and creative concepts to scheduling and audience measurement, as well.
Because of this, I bring the combination of strategic planning, project management, marketing, media relations and editorial skills your project requires. Working with allied designers, web developers, social media marketers, videographers, printers, and other marketing communication specialists enables me to handle turnkey assignments.
By writing clear, concise, compelling copy that makes complex topics understandable, I make your content more accessible, interesting, relevant, and impactful for your audience.
I provide writing, editing and photography services in concert with public relations and marketing communications or on a standalone basis. That can save you the expense and time of hiring and overseeing multiple vendors.
By writing clear, concise, compelling copy that makes complex topics understandable, I make your content more accessible, interesting, relevant, and impactful for your audience. I honed this ability through decades of writing for senior executives and professionals in such fields as higher education, accounting, insurance, investment banking and cable television. In addition, because I excel at tailoring copy for different audience segments, I will produce content that resonates with your different target groups.
My writing credits include annual reports, blogs, bylined articles, executive communications, press campaigns, newsletters, social media posts, speeches, web copy, and more. Visit my portfolio to see examples of my work.
In addition, having worked as a photojournalist, I can provide high-quality photography that catches your audience’s eye and captures their attention. My SmugMug site has hundreds of examples of my work including individual and group shots, event photography, animals, and the built and natural environments.
As a sole proprietor with minimal overhead, I work efficiently and price my services fairly to deliver great value. Ready to get started? Please get in touch for a free consultation or proposal.