At every stage of the marketing process, your organization is communicating with current and potential customers. To be effective, your marketing communications not only needs to convey information to them but also position your enterprise, differentiate it from the competition and convert prospects to customers.
The marketing communications tool kit includes advertising, personal selling, e-mail, newsletters, web sites and other forms of written, spoken, or visual communication. Under the umbrella of integrated marketing communications, you deploy one or more them to achieve different objectives, reach different targets, and address customers at different stages of the buying cycle. Throughout the process, they must deliver brand messages that are consistent and compelling.
Marketing communications and public relations overlap but differ in their objectives. However, because they employ many of the same skills, including writing, design, social media, and digital communications, public relations practitioners often have marketing communications expertise, myself included. As a result, I can support you in both disciplines.
My marketing communications credits include annual reports, advertising, brochures, collateral, direct mail, e-mail marketing, flyers, newsletters, presentations (pitch books), sales incentive campaigns, social media, and web content. They include work I did for accounting firms, cable TV companies, colleges and universities, investment banks, law firms, management consultants, publishers and search firms.
I provide the combination of strategic planning, marketing communication, project management, and editorial skills you need, from copywriting to planning and managing entire campaigns. I draw upon the talents of a network of designers, web developers, social media marketers, videographers, printers, and other marketing communications specialists to handle turnkey assignments.
My ability to write clear, concise, consistent and compelling copy that makes complex topics understandable will make your marketing communications more accessible, interesting, relevant, and motivating. In addition, because I excel at tailoring copy for different audience segments, your content will resonate with your targets.
As a sole proprietor with minimal overhead, I work efficiently and price my services fairly to deliver great value. Ready to get started? Please get in touch for a free consultation or proposal.