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There’s a new emphasis on improving marketing and communications in higher education, driven by the enormous pressure on institutions today. Competition has intensified over the last decade as colleges chase a shrinking pool of traditional prospects, seek to recruit new students from new demographic groups, and struggle to manage costs for payrolls and physical plants that were built during boom times when the supply of students seemed endless and the market was willing to pay higher prices each year.

Forbes.com
Your Sales Team is Ignoring Your Marketing Content. Here’s How to Use PR Instead

Big data has made marketing and sales more complex. As a result, spending on sales enablement and training continues to grow; according to HubSpot, it reached $66 billion in 2016. Yet the same study analyzed 20,271 closed deals and found productivity didn’t increase when sales enablement budgets went up.

Jeannette Paladino
Bloom is Off the Rose for Social Media

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”…

Inc.
How to Write Blog Posts that Actually Get Shared

“…the title is critical to the success of the piece. The first step to getting engagement is getting people to click. If you can’t get the readers excited enough to click, they will never know just how great a post you’ve written.”

The Flack – Flatiron Communications
Pitch Imperfect: PR’s Lost Art

“…the PR profession is overwrought with more communications tools and disciplines than I could have imagined when climbing into the trenches decades ago.”

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