Portfolio

Big data has made marketing and sales more complex. As a result, spending on sales enablement and training continues to grow; according to HubSpot, it reached $66 billion in 2016. Yet the same study analyzed 20,271 closed deals and found productivity didn’t increase when sales enablement budgets went up.

Jeannette Paladino
Bloom is Off the Rose for Social Media

After a decade or more of investing in social media, the bloom is off the rose of social media for the Inc. 500. Companies are asking, “Where is the ROI?”…

Inc.
How to Write Blog Posts that Actually Get Shared

“…the title is critical to the success of the piece. The first step to getting engagement is getting people to click. If you can’t get the readers excited enough to click, they will never know just how great a post you’ve written.”

The Flack – Flatiron Communications
Pitch Imperfect: PR’s Lost Art

“…the PR profession is overwrought with more communications tools and disciplines than I could have imagined when climbing into the trenches decades ago.”

Ragan’s PR Daily
Why PR Pros Should Focus on Emotions

“Facts are important, but to win consumers over, you must appeal to their emotions.”

The Social M’s
The 17 Worst Social Media Tips I Ever Got

“Somehow some so called experts keep these tips afloat and listening to them can easily break your social media efforts.”

Inside HigherEd
How to Pitch Journalists More Successfully

“Scholars seek relevance in public debate, and impact for their research, while news editors are starving for compelling ideas, thoughtfully expressed.”

Inside HigherEd
The Future of Higher Ed PR

“Today, the best PR leaders among us are transforming their departments, moving them away from being a “job shop” to being a partner with—and a resource for—their institutional leaders.”