Public relations is an often-misunderstood field. People frequently associate it with press agentry and publicity, which was once its principal role. While media relations is still an important discipline within public relations, PR’s scope is much broader. It includes corporate communications, crisis communications, executive communications, investor relations, social media, reputation management, and speechwriting, to mention a few.
For a fraction of what an advertising campaign may cost,
public relations can help you establish your brand, encourage
favorable word-of-mouth and differentiate you from your competition.
The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” All kinds of businesses, governmental bodies, nonprofits, and public figures – large and small – conduct public relations to influence, engage with, and build relationships with their stakeholders.
They recognize effective public relations can build credibility, lead to new business, and change people’s perceptions, attitudes, and beliefs. For a fraction of what an advertising campaign may cost, public relations can help you establish your brand, encourage favorable word-of-mouth and differentiate you from your competition.
As a public relations consultant, telling your story is what I do. It involves a lot more than writing. Assessing public sentiment, developing messaging and strategy, planning and managing campaigns, creating content for websites and social media, working with journalists, and public outreach are all part of the job.
Over more than 30 years in public relations I have established a proven record developing and executing strategic communications programs to raise visibility, change perceptions and launch new products. I have held vice president or director-level positions in higher education, financial services, and cable television, and in three positions reported directly to the CEO.
I draw upon this experience to assess your situation and needs, provide counseling, and develop strategies and messaging to attain your goals. As a sole proprietor with minimal overhead, I work efficiently and price my services fairly to deliver great value. Further, since client relations is one of my roles you will deal directly with the owner, not a junior staffer.
Ready to get started? Please get in touch for a free consultation or proposal.