Amazon’s Long Island City Romance: A Colossal PR Failure

How can people who are so bright act so dumb when it comes to community and government relations? I am speaking about Amazon’s decision to withdraw from a plan to establish a satellite corporate headquarters in Long Island City. Had the project come to fruition, it would have generated between 25,000 and 40,000 new jobs … Continue reading Amazon’s Long Island City Romance: A Colossal PR Failure

How Long Island Colleges Can Overcome Falling Enrollment

This past weekend Newsday reported that the six largest private, non-profit colleges and universities on Long Island as a group lost nine percent of their enrollment between 2012 and 2017. As someone who lives on Long Island and works in higher ed marketing and communications, the story obviously caught my attention. The news did not … Continue reading How Long Island Colleges Can Overcome Falling Enrollment

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