Marketers and business owners are getting it: learning how to adapt to this new environment we have been thrust into. It’s not simply enough to express empathy, it needs to be done in a way that ties your story to the bigger picture.
COVID-19 has made crisis managers of all of us, 24/7, as organizations make decisions that impact customers, employees, suppliers, investors and other stakeholders. The word has to get out: How will the business operate? Will it have to close? Will workers lose their jobs? What precautions is it taking to protect the public? Not onlyContinue reading “Planning for the Unthinkable”