Bloomberg’s fall, Biden’s rise show why earned media matters

Take the case of Michael Bloomberg, the billion entrepreneur and former New York City mayor, who reportedly spent nearly a half billion dollars on media in his quest to go up against Donald Trump.
His ads were good, and I liked his positions on the issues so I decided to support him.

The Gift That Keeps On Giving

I recently attended a panel discussion presented by the Public Relations Professionals of Long Island on crisis communications. Speakers from Stony Brook University, PSEG-Long Island, Good Samaritan Hospital and Nassau BOCES shared their thoughts and best practices. One of the speakers reminded the audience that crises eventually come to an end and life goes backContinue reading “The Gift That Keeps On Giving”

Is it Good for the Jews?

Sometime in the 1950s a rabbi at a Brooklyn yeshiva heard a great commotion coming from one of the classrooms, so he walked in to investigate. All of the kids were shouting and jumping up and down. “What’s going on?” he inquired. “The Dodgers just won the pennant!” a little boy exclaimed. “So, is itContinue reading “Is it Good for the Jews?”

What makes a ‘good story well told?’

Mark Twain said “I like a good story well told. That is the reason I am sometimes forced to tell them myself.” Who doesn’t like a good story well told? J.K. Rowling turned the story of British school children with magical powers into a multi-billion dollar cottage industry. When one of my first editors wasContinue reading “What makes a ‘good story well told?’”