I recently attended a panel discussion presented by the Public Relations Professionals of Long Island on crisis communications. Speakers from Stony Brook University, PSEG-Long Island, Good Samaritan Hospital and Nassau BOCES shared their thoughts and best practices. One of the speakers reminded the audience that crises eventually come to an end and life goes back … Continue reading The Gift That Keeps On Giving
Sometime in the 1950s a rabbi at a Brooklyn yeshiva heard a great commotion coming from one of the classrooms, so he walked in to investigate. All of the kids were shouting and jumping up and down. “What’s going on?” he inquired. “The Dodgers just won the pennant!” a little boy exclaimed. “So, is it … Continue reading Is it Good for the Jews?
Mark Twain said “I like a good story well told. That is the reason I am sometimes forced to tell them myself.” Who doesn’t like a good story well told? J.K. Rowling turned the story of British school children with magical powers into a multi-billion dollar cottage industry. When one of my first editors was … Continue reading What makes a ‘good story well told?’