Helping Customers, Employees Cope with Crisis Can Boost Your Brand

People need people need current – and factual – information to know what they should be doing and not doing. This information is absolutely vital, and your customers want to know how you are responding to the crisis.

Get Away, Take a Holiday

“Some folks like to get away, take a holiday from the neighborhood.” — Billy Joel, “New York State of Mind” Last Friday, I took Billy’s advice and went “up the Hudson River line,” not on a Greyhound, but on an Amtrak train. Greyhound goes up the Thruway. A change of scenery can be therapeutic, especiallyContinue reading “Get Away, Take a Holiday”